Generative AI uses natural language processing (NLP), which lets you ask for something using normal words and syntax. You don’t have to be a programmer, but that doesn’t mean you can’t perfect what you say.
Prompt is the term for what you ask of AI. A prompt engineer is someone who can compose an effective string of text that not only helps with the training of the AI but also delivers exactly the results needed and intended. A prompt engineer (PE) has to master the tricks that work on specific generative AIs—what you say to Bard may not be the right thing to say to ChatGPT, for example. Prompt engineering is as much an art as it is a science. The CEO of OpenAI (creator of ChatGPT) says great prompt writing “is an amazingly high-leverage skill.”
Current advertised pay rates for a PE can range from $250,000 to $335,000 per year, and the job doesn’t necessarily require a computer-science degree.
Tech companies won’t be the only places that require successful prompts. Expect to see PE jobs for any business that needs AI automation, including law firms, customer support, and, well, publishing. At online marketplaces such as PromptBase, you can purchase a prompt or sell your own. This is one area of AI where the human touch will be a necessity.
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